Market expansion into Europe? 

 

A decision that most successful  technology company need to address. The European technology market represents a tremendous opportunity. The reasons for expansion are compelling. But, unlike adding another domestic sales office, expanding into Europe can be a daunting task. It’s a big decision for your company.

When should you begin the expansion?

How will you organize and staff it?

Which markets will you attack first?

Will this distract you from other crucial objectives?

How will you make this decision?